Arrows
Workspace Management Platform
A motion-first brand system that streamlines complex workplace operations through fluid, directional design elements.
Branding
Website Design
Challenge
Arrows had developed a powerful workspace management platform but struggled to communicate its value effectively to different stakeholder groups. Their existing brand assets lacked consistency and failed to capture the dynamic, innovative nature of their product, while their web presence didn't effectively showcase the platform's capabilities or build trust with enterprise clients.
Industry
Office Management
Timeline
Q4 2024
Scope of Work
Branding
Website Design
Timeframe
6 weeks
Solution
We developed a comprehensive brand system that centered around fluid, directional elements – reflecting both the company name and the platform's ability to streamline workplace operations. The motion-first approach allowed us to create engaging animations that demonstrated complex features simply, while the responsive website architecture ensured the brand's impact remained consistent across all devices. This cohesive digital-first identity system helped Arrows successfully position themselves as a premium solution in the market.
